Liu J.



For Immediate Release

Contact: Paul Miers- Proximity- 1.410.555.7894
Foursquare - The New Mobile Social Networking Strategy
Proximity to present Foursquare at 2010 Mobile/Networking Conference


Towson, MD – April 26, 2010 – Proximity, a Gen-Y demand oriented focus group, announced today that Jesse Liu, Head Researcher for Proximity’s Mobile Division, will be presenting at the 2010 Mobile/Networking conference at Burkshire Marriott Conference Hotel in Towson on Monday, April 26, 2010. The topic “New Buzz On Social Networking” will cover the benefits the local businesses can take advantage of and to keep Gen-Y stay in touch through mobile networking.

Over past several years, Gen-Y have always been searching ways to reach out and stay connected in Social Networking, and Fourquare will be the next step forward in the game. Here are the key features:
  • Foursquare is a mobile app, which means it stays with you most of the time as long as you carry a mobile phone. With the large amount of people currently on Social Networking, it’s a better way to stay connected with friends and family. It can even act as a friend finder.
  • More local businesses are relaying on the Internet for local listings, reviews and other matters. Foursquare allow users to review the local venues and earn rewards. It’s the best of both worlds.

“Would you like to explore? Would you want to be recognized, connected or simply want to be part of the group? Foursquare, the social oriented app can help you.” Said Jesse Liu.

About Proximity
Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at http://proximityblog.blogspot.com/ to read more about its take on the social media revolution.